Podravka - Company With A Heart!

Podravka’s Academy of Management (POMAK)

Based on the principles of our company's strategic guidelines and following our corporate policy, in cooperation with the Faculty of Economics in Zagreb, Podravka established an educational programme designed for managers entitled Podravka’s Academy of Management (Croatian acronym POMAK).

The aim of this educational programme is to provide a high quality response to the demands facing the company in today's market economy. The POMAK programme was launched in 2003 and continued its work in 2004. In 2005 a new generation of students were enrolled in the programme. Since POMAK is the first academy in Croatia of this type, from the earliest days of the academy we received inquires from many companies interested in including their employees in our programme. In this way, POMAK has become even more significant for us, but also for other companies which perceive it as a programme through which they acquire the knowledge and skills which will enable participants to respond to the demands of today’s market economy and globalisation processes.

POMAK students belong to the higher and senior management levels of the Podravka Group. They have been assessed and recognised as persons of high development potential deemed by the company as worthy of such investment.

The academic programme consists of two basic modules:

1. Module one, FBA (Fundamentals of Business Administration Programme) – The foundations of business administration cover "hard" managerial knowledge. This consists of several sub-modules (General Management, Financial Management, Marketing Management, Strategic Management and Global Management).

   The lecturers of these sub-modules are professors of the Faculty of Economics in Zagreb as well as foreign professors, lecturers at different business schools, MBA programmes, etc.

2. Module two, LEADER – Prepared with the aim of developing "soft" managerial knowledge and skills, and consisting of the following sub-modules: Leadership, Motivation, Management, Communication, Negotiations, etc.

   Lecturers of these sub-modules are freelance lecturers, psychologists, communicologists

POMAK Lecturers