Human resources management is central in building Podravka's long-term competitive edge. The company's ability to respond to the shocks and challenges of the external environment and competitive conditions in the market is a result of employing a sufficient number of people with suitable talents, skills and motivation.
As a strategic partner to corporate management, Human Resources plays an important role in conceiving, applying and developing business objectives for our employees. These objectives then have an impact on the financial results and on the company’s overall reputation and efficiency. Podravka's Human Resources organisation and policy thus distinguish it from the competition.
The organisation and functioning of Human Resources confirm Podravka's orientation towards people and products. People are our greatest asset and competitive edge.

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