Podravka offers modern, top-quality products that are practical to use. They are adapted to every national cuisine, preserving the distinctiveness of local tastes.
The name Podravka is a synonym for top-quality foods. Every product that carries the name Podravka is the result of many years of tradition, know-how, and care for consumers’ health and well-being.
Today Podravka boasts a wide array of branded food products, the best-known of which are Vegeta and Podravka, which are sold in more than 40 countries all over the world. Besides these, the Podravka portfolio also includes such brands as: Lino (dehydrated baby food), Dolcela (sweets), Kviki (snacks), Studena (the leading brand of spring water in Croatia), Studenac (natural mineral water), Talianetta, Fini-Mini, Ital-Ice and Lagris.
Podravka and the Swiss multinational company Nestlé signed a five-year agreement on sales, distribution and logistics in 2002. Through this agreement, our company acquired the right to distribute and sell Nestlé products in Croatia, Bosnia and Herzegovina, Serbia and Montenegro, Kosovo, and Macedonia. Along with its own products, Podravka has thus become a distributor for Nestlé’s powdered milk, children’s food, instant coffee, cocoa, culinary products, chocolates and desserts. This agreement between Podravka and the biggest world food company opens new opportunities for cooperation, for example, joint production or distribution outside the South-Eastern European market. In 2002 total sales of Nestlé products via Podravka’s distribution chain totalled HRK 111.6 million, and plans call for this to be much greater in 2003.
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